The joint venture era, auto parts enterprises into a winning car key

The joint venture era, auto parts enterprises into a winning car key
In October 2012, the national development and reform commission approved the chery dongfeng engine automobile co., LTD., jaguar and land rover passenger car joint venture projects, agree with chery automobile co., LTD., and British jorgour automobile co., LTD., land rover, jaguar and land rover auto trading (Shanghai) co., LTD. Set up a joint venture company, the construction of passenger car production project. Due to foreign countries in China's auto manufacturing project policy tightening, so the project also known as the Chinese finally a joint venture car enterprise project. Though everyone chery and jaguar and land rover cooperation can obtain what kind of results dongfeng truck parts reserved, but there is no denying the fact that the joint venture car enterprises has become state-owned car enterprises occupy the market, a profit of a magic weapon to win, and continuous extrusion independent brand of living space. International car enterprises to the Chinese market the depth development of extrusion independent brand living space Although since this year China market also has been tepid, but compared to be European debt drag of the European market, the Chinese market still has large potential is yet to be development, for example, in the French market cummins oil filter sales falling for PSA, with China's strategy for "PSA group recovery program" of the curtain was opened, gm to its Chinese market five years sold more than 5 million vehicles goal are full of confidence. And fiat, Chrysler is relying on China's market to offset the European car market downturn effects. According to the Chinese auto industry association, 2012 1-9 months, the top ten passenger car enterprise, there are 8 is state-owned enterprises and foreign joint venture car enterprises, total sales of 5.8862 million vehicles. If you count the no discharge into the top 10 car joint venture enterprises, the cummins alternator number can easily hit 6 million units, and 1 - September this year, the top ten enterprise sales car totaled 12.3989 million vehicles. The Chinese market for joint venture car enterprises brought sales and profits of the double abundant harvest, in addition to strategic always focuses on the Chinese market, more in succession to speed up the steps of the cummins 4bt engine domestic market, horse race enclosure built factory. The faw Volkswagen foshan factory, Shanghai Volkswagen xinjiang factory ground breaking, Volkswagen will be in China, then a new factory, Shanghai Volkswagen new factory will be settled in changsha, faw Volkswagen new factories or built in Hohhot. Shanghai general the new factory wuhan signing, SGMW new factories or capital of sichuan, changan ford hangzhou new plant new capacity of 250000 cars. Is contrary to the independent brand of hard struggle, market competition is intense, lead to joint venture car enterprises in product line layout, also began to downward infiltration, usual few joint venture brand of 100000 the following market, now also is joint venture car enterprises are reluctant to give up a cup of soup, independent brand in the past's survival and the market has a large number of joint venture's products, and consumers tend to choose the same price jv car. China's auto industry must have the independent dongfeng trucks brand under the mode of joint venture into the key parts August this year the German public announcement, said China faw group infringe upon the public car four patent technology, the public is therefore related situation review. The news caused a a this outcry, foreign direct investment to China car enterprises vigilance heart if seems to know. GuangQi passenger car company general manager WuSong also to the media, said the independent brand is the guarantee of China's automobile industry safety, no strong independent brand power support, China automobile industry profit serious flight, the Chinese automobile industry false prosperity of the bubble burst there will always be a day. In addition to the core technology, key automotive spare parts is also independent brand key to survive. China's auto industry association secretary general DongYang more than once exclamation. "Components is the foundation for the cummins air compressor development of the automobile industry, but also we build car power short board." For a long time, joint venture parts purchasing power are basically is in the hands of the foreign joint venture. Even if the joint venture company profit thin, foreign through the control parts purchasing system, can still get huge profits, with Toyota, for example, when entering China's, before parts of yourself participation parts enterprise layout to the domestic market, thus forming a full-time supply. But Honda and nissan to enter the Chinese market in the beginning, then introduced the cooperation supplier, these suppliers mostly belongs to the two companies "system inside" partners. In the domestic auto parts market, the core technology on the dependence of foreign capital is still very serious, the ministry of commerce the latest figures show that foreign capital controls the auto parts sales of most of the market share, last year, local parts sales revenue only accounts for 20% ~ 25% of the industry, with the background of foreign auto parts dongfeng van manufacturers account for more than 75% of the industry, in these foreign suppliers, the sole proprietorship enterprise 55%, sino-foreign joint venture accounted for 45%. Due to the lack of independent research and development ability and the core technology, China's independent brand parts can only use resources, cheap Labour to fight for market share. To transmission, for example, in the Chinese market, foreign automatic transmission current status can not be replaced, because China independent research and development of automatic transmission market share is very low, for foreign dependence will continue for a long time.