Dongfeng, Chang'an hand foreign companies the heavy truck industry, or the change in the situation

Dongfeng, Chang'an hand foreign companies the heavy truck industry, or the change in the situation Commercial vehicle market downturn, country Ⅳ emissions upgrade soon, the commercial vehicle market trend is uncertain, the joint venture in the heavy truck industry is surging once again. Dongfeng, Changan joint venture foreign companies Not long ago, According to Taiyuan local media reported, in March this year, the deputy secretary of the Shanxi Province, Governor Wang Jun, had met with the Chairman and CEO of Ford Motor (China) Xiao Dawei and his party. The report pointed out that "to accelerate the Taiyuan Changan Heavy truck development, from the fundamental solution to the long-term impact of enterprise development constraints such as brands, technology, Changan Automobile Group decided to deepen cooperation cooperation has been for many years, Ford Motor Company, Taiyuan Changan Heavy Duty Truck existing platforms, restructuring Taiyuan Changan Heavy Duty Truck. ongoing work is moving forward steadily. " The meeting with industry was interpreted to Changan Ford heavy truck "will be a good thing Rimmon sign. According to the sources revealed, cooperation between Dongfeng and Volvo have begun to sprint. Recently, Changan Automobile Group Chairman Xu Liuping, said Ford and Changan Automobile Group in the heavy truck industry cooperation negotiations have entered the final stage, the two sides will be a joint venture to take over Taiyuan Changan Heavy Duty Truck, "fastest to the end of June, The good news will be heard. " It is reported that on July 1 this year, Nissan will officially withdraw from the DFL's Dongfeng Commercial Vehicle Company, 50% of its shares for sale to the Dongfeng Motor. Subsequently, the Dongfeng commercial vehicle will come up with part of the assets and Volvo Trucks formal joint venture in Shiyan. The two sides can finally "tied the knot", according to the statement of the Dongfeng Motor Company stakeholders, because this practice can enhance Dongfeng's strength in the commercial vehicle segment, which is the strategic goal of our large commercial vehicles. Largest commercial vehicle strategy to integrate the Group's internal resources, and promote the the Dongfeng brand of commercial vehicles to continue to maintain a market advantage, "the source said. According to the message is displayed, the two joint venture is just one of the changes in the heavy truck industry this year. Because at the beginning of this year, Daimler and Foton 9 years old scores after finally repair has become immortal, February 18, 2012, Beijing Foton Daimler Automotive Co., Ltd. was officially established. It is reported that the new company will be a total investment of 6.35 billion yuan, the production of "Foton Auman brand heavy truck products, Daimler permitted emission standards, power Euro V and 490-horsepower Mercedes - Benz OM457 heavy-duty engines. "Over the past decade, Volvo, Mercedes-Benz, MAN, Scania, Renault, Iveco, IWC, Isuzu overseas heavy-duty truck manufacturers have Zhuluzhongyuan overlooks the truck industry in China with its technical superiority, to carry out the following in the idea of ​​the technology for market process of cooperation in a joint venture with the Chinese truck industry marathon. Nowadays, these mature markets of Western and Japanese major heavy truck enterprises stopped all entered China, or at least have signed an agreement, which declared all major Chinese commercial vehicle car prices have been completely wound era of their own brands, the Chinese heavy truck market has formed an obvious trend of Sino-foreign joint venture cooperation. "the analysts said," we can see that cooperation basically take technology, do not take the product, which shows that foreign heavy truck giant fumble after many years in the Chinese market, has formed a new, more mature mode to develop the Chinese market. " The situation in the heavy truck or declension As the field of commercial vehicles in the Chinese market, has been its own brand enterprises dominate market share, so the industry analysis, with the intervention of the international giants Ford, Volvo, Daimler commercial vehicle market will usher in a change in the situation . The acceleration of the launch of the National IV emission standards, and competition in the heavy truck industry is to accelerate commercial enterprises and foreign joint ventures, one of the main factors. Publicly available data, the first four months of this year, the heavy truck market remains in the doldrums, while under the influence of a substantial decline in macroeconomic moderated investment, at least in the first half of this year, the heavy truck industry will continue to be difficult to see the opportunity for recovery. "Domestic brand engine products sales service protection problems on the emission standards and international markets can not be a good solution to the cooperation between the independent brands with foreign giants are also considered what we need. Own brand enterprise to help foreign-funded enterprises to further market and business diversification, and foreign-funded enterprises can enhance its own brand of technical strength. " It is reported between Dongfeng and Volvo have reached an agreement, the future joint venture, Volvo will Europe Ⅳ, the Europe Ⅴ engine and vehicle technology and key total Chengdu, import the Dongfeng commercial vehicle. As in the domestic commercial vehicle industry, Dongfeng is the industry leader in its debut at the Beijing Auto Show Dongfeng Tianlong heavy truck, critically acclaimed, so there are industry estimates, Dongfeng and Volvo will not only shake China and will shake the world the field of commercial vehicles. Because if both successful cooperation, Volvo will have the strength to destabilize the world heavy truck field boss Daimler, and has the potential to change the competitive landscape of the world of heavy trucks. China vice president of sales of Mercedes - Benz truck the Zhangwu Bin said: "In the past, China's heavy truck industry presented a one-sided situation, more than 99% of market share can be said that in the hands of independent brands, but now as more and multi-joint venture squeeze into the future competition will be showing a trend ladder. imported cars such as Mercedes-Benz trucks will stick to the high-end sector, its own brand models may be headed in the low-end, but from the whole Introduction With the rapid development of modern logistics industry, with the continuous improvement of the road, as well as emissions standards, safety norms and rising oil prices pressure increased transportation costs, the Chinese heavy truck buyers will comfort products, emission standards, as well as after-sales service increasingly demanding. these factors are conducive to the development of foreign brands in the Chinese commercial vehicle market. "